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Marketing Director - Seventh Generation

at Unilever

Posted: 12/4/2018
Job Reference #: 18000G38
Keywords:

Job Description

United States-Vermont-Burlington-Seventh Generation HQ

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OVERVIEW

Workingwith internal and external partners, the Marketing Director is responsible fordelivering the annual business plan for assigned product categories includingdevelopment & implementation of core innovation, shopper marketing andconsumer promotions strategy


PRIMARY JOB DUTIES   

  • Co-leader for Annual Operating Plan Decision MakingBody (co-lead with Customer Development Director) responsible for holisticP&L management on monthly basis with focus on latest view of net salesvalues, risk & opportunities, and margin improvement.  Report monthlyon updates to leadership team
  • Lead for base innovation team across corecategories, charged with delivering growth 
  • Lead for annual marketing disciplines including ‘Jobsto be done’ development, brand marketing investment allocation, monthly rollingforecast accuracy, strategic product planning review and portfolio long rangeplan
  • Team serves as key liaison with Customer Developmentteam to set priorities and implement annual plans
  • Responsible for shopper marketing strategy andannual plan development & execution
  • Work with internal teams to ensure brand campaigndelivers on key business objectives & annual goals by category. (Theresponsibility for creating the brand campaigns are the responsibility of theIntegrated Brand Director)  
  • Manageand build the Brand Marketing team, 5 direct reports: Sr BM HC (with 4reports), BM Baby (1 report), BM e-com (3 reports), Shopper BM.
  • Develop, implementand evaluate performance of consumer promotions activities
  • Actively manage thetotal portfolio and make trade offs on where to invest the marketing spend.
  • Help advance Seventh Generation’s mission by delivering effectiveproducts and consumer engagement programs that help people live healthierlives, through improvements in product/packaging sustainability, and also bypersonally demonstrating our shared values.

KNOWLEDGE AND SKILL REQUIREMENTS

  • Minimum 10 years of brand management experience
  • MBA preferred
  • Demonstrated experience managing a P&L
  • Proven ability to understand and consider financial scenarios (e.g. product P&Ls, ROI analyses, etc)
  • Demonstrated experience in developing broad innovation funnels and leading teams through stage gate processes towards successful launches
  • Demonstrated knowledge of a broad range of traditional and non-traditional consumer marketing techniques/vehicles (e.g., advertising, online marketing, community marketing, etc)
  •  Demonstrated success leading (cross-functional) teams in evolvingsettings / situations. (e.g. growth businesses or transitioning structures
  • Experience working within syndicated data and interpreting results to drive decision-making.
  • Strong verbal, written, and presentation skills
  • Team player with "can do" attitude
  • Desire to own decisions and take responsibility for outcomes
  • Mature individual with capacity for rapid change and degree of ambiguity

 

WORKING CONDITIONS

  • Office environment -no special conditions
  • Travel up to 20% ofthe time.

 

What We Can Offer You

Culture forGrowth | Top NotchEmployee Health & Well Being Benefits | Every VoiceMatters | Global Reach | Life at Unilever | Careers withPurpose | World Class CareerDevelopment Programs | Check Out OurSpace | Focus OnSustainability


Unileveris an organization committed to diversity and inclusion to drive our businessresults and create a better future every day for our diverse employees, globalconsumers, partners, and communities. We believe a diverse workforce allows usto match our growth ambitions and drive inclusion across the business.

EqualOpportunity/Affirmative Action Employer Minorities/Females/ProtectedVeterans/Persons with Disabilities

Applicantsand employees are protected from discrimination under Federal law. For moreinformation, please see EEOis the Law

Employmentis subject to verification of pre-screening tests, which may include drugscreening, background check, credit check and DMV check. 


Application Instructions

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