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Global Digital Marketing Mgr

at Unilever

Posted: 11/21/2018
Job Reference #: 18000DFO
Keywords: marketing

Job Description

United States-Vermont-South Burlington-South Burlington -30 Community


Ben & Jerry's Homemade, Inc.




The role of the Global Digital Marketing Manager is to lead the development and execution of Ben & Jerry’s digital marketing strategy including all digital communications across social media, e-commerce, brand.com and digital media to ensure Ben & Jerry’s reaches our business objectives and ambitions.


A successful Global Digital Marketing Manager will forge strong working relationships with the Ben & Jerry’s Country Business Leaders, Regional Teams and agencies to develop and execute media strategies, create local and regional campaigns, and produce and share best practices.  In addition, the Global Digital Marketing Manager will partner with the Global Head of Digital Marketing to continue to innovate in digital.



Include the following. Other duties may be assigned.


Responsible for maintaining a comprehensive global digital marketing strategy that complements our business and marketing objectives to drive results. Oversees execution to ensure the global strategy is localized to align with best practices and guidelines.   


Oversee the development of digital marketing campaigns including web, social, mobile, email, and media in collaboration with international partners. Identify opportunities and ensure alignment with best practices.    


Work cross functionally collaborating with social mission, brand, retail, PR, communications, and global marketing teams on initiatives like new product launches, social mission campaigns, and on-going consumer relationship management.


Lead, develop and execute Ben & Jerrys global digital media strategy including display, video, social, search, mobile, and emerging opportunities. Collaborate with Unilever media teams and platforms to disseminate best practices throughout the organization.


Lead digital support model for Country Business Leaders, local digital marketers and Regional teams to ensure digital tactics drive business results.


Ensure local markets are abiding by global digital standards and best practices.


Lead Ben & Jerry’s marketing cloud implementation and execution. Identify local requirements and implementation needs across all key markets. Develop best practices and strategies for success.


Collaborate with global team members and Unilever to develop industry leading e-commerce marketing tactics that help drive e-commerce growth.


Partner with the global content team to evaluate content performance and develop content insights across  platforms and content types.  


Assist in developing retail digital marketing strategies including digital media, social media, location based marketing services and websites.


Lead the strategy and development of quantitative and qualitative reports based on digital monitoring and measurement tools to help drive insight and develop programming for marketing and CMI.


Establish and develop digital workshops and trainings for digital marketing team members and cross functional teams to increase digital marketing IQ. Identify partner specific education opportunities.   


Partner with local digital marketers to identify areas of opportunity for professional growth within their local teams and digital areas of expertise.


Manage relationships with key global media and platform partners (Mindshare, PHD, Facebook, Google).


Collaborate with Unilever category teams to share best practices and tactics.


Manage relationships and projects with external agencies and vendors. Responsible for project briefing, negotiation, timeline management, and project delivery.


Explore new technology to enhance consumer relationships across social, web, media and email.




To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Bachelor degree in relevant subject or the equivalent combination of education and experience.

  • 6 - 8 years in a digital marketing role with demonstrated success of managing digital and media strategy.  

  • Experience managing agencies and vendors.

  • Demonstrated understanding of and experience in digital and social media platforms and technology.

  • Demonstrated understanding and experience in web development, ecommerce, SEO/SEM, Search, and analytics.

  • Demonstrated understanding of company mission, goals and objectives. 

  • Excellent project management skills and initiative are required.

  • Excellent verbal and written communication skills.



Occasionally required to lift up to 50 lbs.



Office environment, some repetitive motion required.

Travel expected for this position is approximately 20% of the time.


The above cited duties and responsibilities describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected to perform.


What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability



Please note: as part of the job application, you will be asked to complete pre-screening questions.  Completion of the pre-screening questions are mandatory in order to be considered. Please allow yourself plenty of time to complete both the application and pre-screening questions.  If the pre-screening questions are partially answered or not at all, it will adversely affect the progress of your application. Please be aware that you will have to complete the pre-screening questions at once as you will be unable to return to it later. 


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.


Employment is subject to verification of pre-employment drug-screening results, Motor Vehicle Records check and background investigation.

Employment is subject to verification of pre-employment drug-screening results, Motor Vehicle Records check, Credit check, and background investigation.

Employment may subject to verification of Motor Vehicle Records check


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Application Instructions

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